“Mobile Music Services Will Challenge Apple”
Warner Music Group CEO Edgar Bronfman Jr. has gone further than ever to confirm reports Google will launch a mobile music offering.
Asked by analysts specifically about the recent Google Music rumors, Bronfman Jr. delivered an intriguing big-picture assessment on mobile music generally:
“Google has yet to make any announcement about its music plans and I certainly don’t want to pre-empt those. In general, as the economic hierarchy in the mobile space – the wireless space – has yet to be written, there are a number of companies jockeying for position.
Companies like Apple, Google, Microsoft, Sony, network operators, and device manufacturers all recognize that that economic hierarchy is yet to be established. In that race, in that much larger world than the computer world, we see a great deal of opportunity because content is a critical enabler.
Without being specific about Google’s plans, we are optimistic about the next 12 to 18 months, as the struggle for hierarchy plays out amongst major corporations; we’re optimistic about the role we can play.”
Though Google last year enhanced its music search results using Lala and iLike, rumors about Google Music suggest it will primarily be an Android service.
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